Entries For: February 2007
02/26/2007
iPhone - Hello
With Apple's previous ad campaigns ranging from the friendly Mac computer guy to the iPod's urban hipster jive, it was unclear who this new campaign would target. After the debut of this first commercial teaser, it's obvious that the new iPhone is not only one of the most coveted devices in the film industry, but it is also being marketed as such.
After all, film industry professionals -- who tend to be religious Mac users with a need for portable organization and constant interaction -- are definitely the iPhone's target audience. Especially since they will be among the few who can afford it.
02/16/2007
Soccer Kid Tired of Scoring Alone
This adorable commercial has a twist good enough for me to not spoil, but one has to admire this kid's perseverance in his search for a soccer buddy.
Charmingly acted and produced, this plays more like a short film than an advertisement supposedly selling a British chocolate bar. This could really be promoting any product, which means that we as viewers are winners, but the makers of Stratos candy aren't so lucky.
02/07/2007
Mac Overplays Its Hand
You know, Justin Long, you're really not doing too badly for yourself. You're popular, getting a lot of high-profile work -- you may not be an industry powerhouse, but people certainly think you're cool. So why are you being so defensive about this new Microsoft upgrade, huh? Just because John Hodgeman's a Daily Show correspondent and you're not...
...Sorry, I get a bit confused by anthropomorphism. But seriously. Ever since the release of Vista, the new Mac ads are as charming and whimsical as ever, but with a slightly more aggressive edge. They've even spread the campaign to other lands. It's almost as if they think they have something to prove. Do they have something to prove? I hadn't thought so. But that's the thing about desperation. The more you try and hide it, the more you prove it's there.
02/05/2007
Best Superbowl Commercial: GM Robot
Amidst a sea of lame Super Bowl commercials, the GM robot stands out. I was watching the Super Bowl in a room full of beer-guzzling guys who fell silent at the sight of this lonely metal fella -- he just struck a chord with everyone.
Like the Bud and Geiko commercials of Super Bowls past, GM created a character that people could relate to, a shiny yellow robot who embodies fear and vulnerability. And just like the best of us, he knows how to survive and adapt to a rapidly changing future.
Though I'm a sucker for suicidal robots, my favorite part of this commercial is when the GM bot finds work as one of those street-side sign wavers. Can you imagine seeing a robot hanging out in front of your local condo development?
