Entries For: January 2007
01/29/2007
Nationwide- KFed is a Fry Cook
In a completely unprecedented fashion, Nationwide released its cash-money Superbowl ad on its website this morning. And of course, web-savvy website PopSugar ripped the ad, branded it, and is using it to promote their own product. So what's it all about? FedEx is a fry cook! Really, there is just too much to say here. Check it!
01/26/2007
GoDaddy's Banned Superbowl Ad
In these fast-paced Internet days, it's important to remember that the domain name of your dreams could disappear if you don't act quickly. So this new GoDaddy ad, beyond being an amusingly deadpan take on the subject, is also providing America with a valuable service.
When I found out that the ad had been banned from this year's Super Bowl, though, I really didn't believe it. Because it doesn't make any sense. "I just did your dog?" "I already did my mom?" Was "My wife loves Mr. Winkie?" or "Mother-Humpas.com" the final straw? Please. These are innuendos on the level of playground taunting. A ten-year-old wouldn't be offended. That ten-year-old, in fact, would probably find it pretty funny. Maybe that's why CBS refused to air it? CBS hates giving children joy? Well, it's one theory.
01/22/2007
Axe Body Spray Drives Women Wild
Beautiful women! In bikinis! Running! I don't think these things are meant to be terrifying. But this new commercial for Axe Body Spray plays like an epic battle between an army of women after a man, and a man... who's spraying around deodorant like it's air freshener? Hmmm. Maybe not so epic a battle, despite the Lord of the Rings music and CGI fleets of women swimming to find out exactly where that delightful aroma is coming from.
Axe does smell pretty good, actually, but have you ever run in a bikini? Barefoot? Through a forest? It doesn't smell that good. Unless this is some new brand? Some new brand that smells like candy and Hugh Jackman? One can only hope.
01/16/2007
Pepto Monsters
There's nothing better than a company that has a sense of humor about its product. First, the ad wizards at Pepto Bismol brought us the genius 15-second spot that features breakdancers popping and locking to the tune of "Nausea, heartburn, indigestion, upset stomach, diarrhea."
Recently, Pepto returned to the marketing scene with a brilliant send-up of Godzilla movies. This ad makes me want to gorge on rotten Chinese food just to have an excuse to reach for the pink bottle.
