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10/15/2007
A Few Good Creative Men
This impressive re-edit of A Few Good Men's climatic Tom Cruise/Jack Nicholson confrontation might make writer Aaron Sorkin a little queasy. But it's a delightful send-up of what it's like to work in a creative advertising agency, and a great calling card for the talent behind it. Because how best to advertise yourself as a uniquely creative ad writer? Come up with a unique approach to advertising yourself, like this. So it's too bad YouTube user TysonFaller is seemingly a ghost. Hopefully, he has some plan for reaping the benefits of viral success.
10/09/2007
Sony Bravia's Play-doh Bunnies
This playful stop-motion animation builds one tiny bunny bouncing onto the streets into an entire rabbit army, set to conquer the city with adorable. It's a fun, whimsical commercial meant to emphasize one idea -- color is swell -- but doesn't really say anything about the product being advertised, Sony Bravia. Whatever that might be.
So in order to write about this video, I Googled Sony Bravia -- and discovered that the reason the name sounded familiar is that Sony Bravia's last big viral ad was the Jose Gonzales-scored Superball spot. That two-minute piece, capturing a gorgeous slow-motion waterfall of bouncy balls, was a whimsical delight -- that also didn't really say anything about the product.
So, um, way to create branding, Sony. Job well done. Now I just need to figure out what you're selling. I guess Bravias are TVs? Well, that was my second guess. Right after color printers.
10/03/2007
Dove Onslaught: The Campaign for Real Beauty Continues
The latest in Dove's Campaign for Real Beauty series, this blindingly fast video shows the barrage of images that assail young girls every day, just as they're trying to figure out what the hell they think of their own bodies. It's enough to make a grown woman self-conscious. Not that I'd know anything about that.
It's just as effective a message as the Dove Evolution short, but the fact of the matter is that this is a marketing campaign, not a public service announcement. It's a very well-intentioned marketing campaign, but would the Dove brand be so heavily associated with these messages if it were purely altruistic? No. I'm glad that the folks at the Unilever Corporation are thinking outside the box when comes to their advertising. But it doesn't make me more likely to buy their skin tightening cream.
09/21/2007
Alicia Silverstone Naked for PETA
Behind the scenes at the Daily Reel...
LIZ: Oh, hey. Alicia Silverstone is naked in this new ad.
SPENCER: Really? Batgirl? Link, please.
...three minutes later...
SPENCER: Ohhhh.
LIZ: What?
SPENCER (disappointed): It's for PETA.
LIZ: Yeah. Sorry.
SPENCER: Yeah.
