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internet changing video ownership models
Up to Viral Video Selloutsinternet changing video ownership models
It is interesting the way the net is changing video revenue and ownership models, the old method was you sell the rights of the content you make to the ABC or SBS (Australian tv channels funded by the tax payer), now on the net, you own the content, and give websites, tv stations, a non exclusive right to use the content.
But who pays to get the content made...maybe the viewers, as with real news on youtube?
Maybe like with hollywood movies there needs to be a risk undertaken in funding a program, bloggers may have to expect a time frame whereby they earn nothing, just to get interest in their concept, time to build up a following.
Be interesting to see if anyone gets rich with the new youtube ads.
I recently heard of a film, the secret, that hit email lists before production for publicity, then on release offered $5 downloads, they managed to sell 200,000 downloads ($1 million profit)
200,000 views on youtube is quite feasible, interesting to see what the ad click thru rate will be.
Re: internet changing video ownership models
According to NewTeeVee - the ads are being sold on a $20/CPM basis and according to Shashi Seth the overlay advertisements are performing at a clip of “5
times to 10 times vs. traditional display advertising”. VideoEgg, the host of videos from social networks like Bebo and Hi5 has been using the video overlay ad format for the past year and have seen about the same rates of success. There is a good argument, however, that while people click on these overlays, and that they do not navigate away from the video because of them - they are hardly as effective as video for branding and marketing purposes.